They’re the words every blogger hates to hear: PINTEREST IS DOING AN UPDATE.
What are the telltale signs of a Pinterest update, you ask?
-A sudden huge drop in your site’s traffic
-Your usual pinning tactics no longer working
-General mania and mayhem in all of your social media blogging groups
-And a 300% increase in the amount of times you scream at the Pinterest section of your Google Analytics, “WHAT MORE DO YOU WANT FROM ME?!?!” while your partner slowly backs out of the room in fear.
While seemingly minor, a Pinterest update and change in algorithm can actually be a pretty big deal.
You see, many bloggers (myself included) receive the majority of their traffic from Pinterest.
So when the Pinterest algorithm changes and traffic takes a nosedive, it’s cause for concern. It’s like everything is slightly askew. Mercury is in retrograde. The world is off-kilter. Nothing feels right.
You know that weird sound you hear at night when Pinterest is in the middle of an update?
It’s not raccoons.
It’s the sound of mom bloggers around the world, creeping out of their homes and howling at the moon, begging forgiveness for whatever they’ve done to anger Mother Pinterest.
(I’m not speaking from personal experience, mind you. I mean, I’m out there howling at the moon nightly, yes, but for entirely different reasons.)
It’s time we learned some coping strategies for Pinterest updates.
After many, many hours of research and a close examination of Pinterest trends, I’ve forecasted five potential Pinterest updates that could likely happen in the future, and strategies we can use to save both our traffic AND our sanity.
(NOTE: These haven’t OFFICIALLY been implemented yet, but I think it’s a wise blogging strategy to anticipate trends and plan ahead.)